Luxury jewelry, redefined.

Our Mission

Our mission is to redefine real within the jewelry industry and for our customers. We live by the idea that fine jewelry can be accessible and of exceptional quality at the same time. We use premium quality lab created gems all set in responsibly sourced precious metals.

What are Lab-Created Gems?

Lab-created gems are almost identical to mined diamonds, the only difference is the origin. Lab gems are created in a controlled environment using cutting edge technology and have identical chemical, physical and optical properties of mined diamonds that come from the earth.

Made, not mined.


We pride ourselves on the fact that our stones are made, not mined. Lab grown gems are conflict free and don't harm ecosystems the way mining does.


Our standards are high. We offer premium quality lab grown gems set in responsibly sourced precious metals, all at an attainable price.


Lab grown gems have the same physical, chemical, and optical properties as mined diamonds and are approximately 30% less expensive.