THE ICED LONDON STORY
FORGED FOR THE RELENTLESS
What started as a small idea in a bedroom became a brand worn by artists, athletes, and celebrities worldwide.
Founded in London on February 1st of 2019, Iced London was born from a vision of blending the precision of luxury with the pulse of street culture.
From bespoke masterpieces to everyday essentials, every piece is designed to be worn like a trophy - unapologetic and unforgettable.
Today, Iced London continues to push boundaries, shaping the future of jewellery for those who lead, inspire, and dominate.
FOUNDER'S MESSAGE
Jewellery isn’t just something you wear; it’s something you earn.
It marks the milestones, the late nights, the hard work, the wins. Iced London is for those who demand more.
For those who chase excellence.
For those who move with intent.
For those who never settle.
Faris Alobaidi
Founder, Iced London